Founded in 1984 in Barcelona by Thomas Meyer, Desigual began with a pioneering upcycled jacket and a bold vision: to be different. Inspired by creativity, freedom, and Mediterranean spirit, the brand quickly became known for its vibrant, optimistic identity.
From its early days in Ibiza to global expansion across Asia, the United States, and Latin America, Desigual has continued to evolve while staying true to its essence. Today, the brand embraces a modern, omnichannel approach, connecting with customers worldwide through innovation and design.
Guided by its motto “Life is awesome,” Desigual celebrates individuality, positivity, and the joy of living.
